It seems that the tollywood producers are leaving no stone unturned to market their movie till the end. We are talking about the Blu-ray disc business. This is said to be the new area in which the producers are looking out for. The video and audio clarity in these discs are top notch and usually it was Hollywood which started to sell their movies on these discs in addition to DVD’s and VCD’s. The penetration of these discs is said to be good in U.S.A and U.K. While it is very low in india, as the cost of the disc and the disc players are too high. However, our producers want to try out this field too. It was bollywood which started to sell their movies on the blu-ray. And now its turn of tollywood. The producers of the movie “King” released their movie on blu-ray all over india. This is said to be the first telugu movie to get released on blu-ray. While the blu-ray of movie “Arundhati” got released all over the globe the very next week. “Arundhati” is said to be the first telugu blu-ray to get released all over the globe. And according to sources the business of these two movies on blu-ray discs is good in the overseas market. Impressed with the success story of these movies producers of the movies “Magadheera”, “Aarya 2” and “Adhurs” are already planning to release their movies on blu-ray discs, once the theatrical run of their movies get over. Seems like this new segment might turn out to be a good revenue generator for the producers.
No comments:
Post a Comment